I was working with the CEO of a successful software development business to help take their growth to the next level. I attended several of his business presentations and customer meetings, helping him to maximize these opportunities. We worked together to streamline core messaging, improve presentations, and enhance collateral and communications tools.
I interviewed several current customers to surface critical insight about buying processes and evolving market needs. We identified several opportunities for improvement, and surfaced key areas of differentiation that could be leveraged in sales conversations
Better presentations, revamped sales tools, and customer insights improved the success rate of client meetings. They have added and retained 2 accounts and expanded 3 current accounts, generating more than $150K in incremental revenues. They have also developed strategic partnerships and deepened collaboration with several of their current customers as a result of asking them directly for feedback via customer interviews.