ProQuest launched a new resource CSA Illustrata which offered in-depth indexing for the tables and figures in academic journal articles. The video for the product launch included several researchers talking about how they could use discovery of relevant data from tables and figures to improve their research. We put together a list of quotes from key thought leaders and were able to secure glowing reviews from key library publications. We also did a webcast with library journal which included several customers. Product education efforts were advanced significantly by giving our advocates a platform to talk about this revolutionary new solution.