Throughout my career, I have been lucky to work with very talented marketers, writers, designers, and specialists to drive impact through innovative campaigns. Here are some examples of quality work that has been developed by marketing teams under my direction.
I oversaw the development of lots of collateral and sales tools while at Thomson (Gale) and ProQuest. I was very lucky to have strong creative teams in place at both companies. In order to maximize preselling time by distributors in international markets, we developed quick and easy flyers in Microsoft Word with book covers on…
I used direct mail while at Thomson (Gale) and ProQuest. We were able to maximize performance through list improvements and by driving better turnaround times based upon budget cycles. We tracked performance of catalogs and some major promotions.
I managed all tradeshows outside the US and Canada while at Thomson (Gale) and managed North America tradeshows while at ProQuest. At ProQuest, we improved delivery time for sales leads by leveraging Salesforce.com and enhanced tradeshow metrics and reporting for annual reviews.
At ProQuest, I leveraged ads in the Nature newsletter, Google Adwords, Facebook ads, and other targeted digital advertising channels. I leveraged print ad outlets as well, especially major academic publications
Email marketing was very effective at Thomson (Gale) and at ProQuest. Over a two year period at ProQuest, I was able to tie $3,000,000 in revenues to leads that were generated via email to librarians and faculty. We delivered these results by improving lists and targeting, maximizing timing around budget windows, and continuous optimization of…